Base message slot rate, rubles, incl. VAT (70 Cyrillic characters);;;Targeting charge, rubles, incl. VAT
SMS/MMS;SMS notifications;Smart package;Life+ package;Big Data package
1,50;1,00;1,00;2,00;5,00
Smart
Gender, age
ARPU (up to 500 rubles)
Geotargeting (citywide)
Life+
Gender, age
ARPU (any)
Geotargeting (citywide)
Mobile phone (OS and model)
Geolocation (offline and online)
Segments based on interests (standard)
Big Data
Gender, age
ARPU (any)
Geotargeting (citywide)
Mobile phone (OS and model)
Geolocation (offline and online)
Behavioral targeting (calls, websites, sms)
Interest targeting
Customized segmentation — Big Data
A total length of an sms/mms is calculated based on the number of message slots. SMS notifications about account balances, missed calls, receiver’s availability, and top-ups can be no longer than 140 characters.