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Mobile advertising
SMS messaging to MTS
Smart
  • Gender, age
  • ARPU (up to 500 rubles)
  • Geotargeting (citywide)
Life+
  • Gender, age
  • ARPU (any)
  • Geotargeting (citywide)
  • Mobile phone (OS and model)
  • Geolocation (offline and online)
  • Segments based on interests (standard)
Big Data
  • Gender, age
  • ARPU (any)
  • Geotargeting (citywide)
  • Mobile phone (OS and model)
  • Geolocation (offline and online)
  • Behavioral targeting (calls, websites, sms)
  • Interest targeting
  • Customized segmentation — Big Data
A total length of an sms/mms is calculated based on the number of message slots.
SMS notifications about account balances, missed calls, receiver’s availability, and top-ups can be no longer than 140 characters.