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Mobile advertising
SMS messaging to Beeline
Bulk SMS\Targeting;L;XL;XXL
25,000;2,950;3,450;4,950 50,000;2,396;2,845;4,037 100,000;2,122;2,542;3,584 300,000;1,723;2,096;2,923 500,000;1,479;2,009;2,793 700,000;1,337;1,657;2,278 1,000,000;1,201;1,500;2,052 *Cost per 1,000 messages, rubles
L
Geolocation and paid calls/sms
Average spending
Gender
Age
Capital cities of the Russian regions
SMS, MMS, Internet usage
Billing plans
XL
Incoming/outgoing calls to a specific number
Mobile phone operating system (iOS, Android, Symbian, Bada)
Phone model
Roaming (region, country, cell operator)
Period of the continuous use of the phone number
XXL
Geotargeting (city, town, locality, street, building)
Remoteness from the client’s coordinates (weekdays/weekends, day/night)
Geographical online communications (when entering the preset zone)
Target audience preferences
Campaign retargeting